This documentary follows the lives of five Japanese individuals to explore how depression is perceived in Japan and how the marketing of anti-depressants since the late 1990s has shifted public awareness. Once a term used only by psychiatric professionals, "utsu" is now commonly used as anti-depressant use has surged.

• Rainbow Media
• Taketoshi Hayashiguchi
• Hiyaso Hayashiguchi
• Mika Ishikawa
• Mika Ishikawa
• Michiko Ishikawa